Ronald McDonald Sucks Customer Reviews and Feedback

From Everything.Sucks

Ronald McDonald is a clown character used as the primary mascot of the McDonald's fast-food restaurant chain. In television commercials, the clown inhabited a fantasy world called McDonaldland, in which he had adventures with his friends Mayor McCheese, the Hamburglar, Grimace, Birdie the Early Bird and The Fry Kids. By 2003, McDonaldland had been dropped from McDonald's advertising - since then, Ronald is instead shown interacting with normal children in their everyday lives.

Back in 2011 NY Daily News reported that critics claimed that a clown mascot targeting children for fast food is unethical. A group of 550 doctors took out newspaper ads in 2011, insisting Ronald McDonald retire. In 2010, the Corporate Accountability International in Boston, Massachusetts suggested that Ronald McDonald should be retired due to childhood obesity in the United States; however, then-McDonald's CEO Jim Skinner replied there were no plans to retire the character. On May 18, 2011, Corporate Accountability International renewed their call to retire Ronald McDonald by running ads in major newspapers and launching several web pages dedicated to the retirement of the character. However, McDonald's CEO Jim Skinner defended Ronald McDonald by saying that he is an ambassador for good and "it's all about choice".

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