Proactiv, also known as Proactiv Solution, is a brand of skin-care products developed by two American dermatologists, Katie Rodan and Kathy A. Fields, and launched in 1995 by Guthy-Renker, a California-based direct marketing company. The range includes moisturizers, body washes, and hair products, but the brand is known for its three-step anti-acne kit consisting of a cleanser, toner, and lotion. Proactiv+, a reformulation of the three-step kit, was introduced in 2013.
Mackenzie shares her upsetting experience on influenster.com, "This Proactiv Solution line did absolutely nothing but burn my skin. I have sensitive and combination skin, so I’m used to products irritating my skin but this was just ridiculous and it pretty much made my acne worse."