Laverda (Moto Laverda S.A.S. – Dottore Francesco Laverda e fratelli) was an Italian manufacturer of high performance motorcycles. The motorcycles in their day gained a reputation for being robust and innovative. The Laverda brand was absorbed by Piaggio when, in 2004, Piaggio absorbed Aprilia. Piaggio has elected to quietly close all activities related to the Laverda brand and has publicly stated that they would be willing to sell the rights to the brand if an investor should appear. As of 2015, Laverda.com no longer redirects to Aprilia's website. Currently, laverda.com shows the history of company between 1873 and 2004.
In a review of the LAVERDA 750S, the "MCN staff" of the "Motorcyclenews" website calls the motorcycle "uncompetitive and unreliable" on November 21, 2014:
“For a brief, mostly shining few years in the mid-to-late 1990s, legendary Italian marque Laverda (they of the 1970s Jota etc) was back. Trouble was, although the machines’ cycle parts were like an Aladdin’s cave of goodies, they handled superbly, looked decent and weren’t too exotically priced, the twin cylinder engines, though updated, were based on the 500 Montjuic of 1977 and were rough, uncompetitive and unreliable.“
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