Jammy Sucks Customer Reviews and Feedback

From Everything.Sucks

Jammie Dodgers are a popular British biscuit, made from shortbread with a raspberry or strawberry flavored jam filling. They are currently produced by Burton's Biscuit Company at its factory in Llantarnam. In 2009, Jammie Dodgers were the most popular children's sweet biscuit brand in the United Kingdom, with 40% of the year's sales consumed by adults.

ROBIN BROWN MAY wrote a review posted by ADTURDS website about Jammie Dodgers and described it as  "A Leering, Wanking Cockney Monkey Biscuit¨ she added:

“What’s with making biscuits into characters these days? My basic criteria for whether a biscuit interests me or not is whether it’s crammed full of sugar, butter, jam, caramel, cream, toffee, and other such filth, not whether it’s called Jonathan. Still, with chocolate dodgers and toffee dodgers joining the classic jammie dodgers I suppose it was only a matter of time before we had three biscuits called Choccie, Toffee, and Jammie vying for our attention how about a healthy one called Salad?. But who could have foreseen that they’d have monkey heads? Grotesque, jerking marionettes with a monkey head in the middle of a jammy dodger isn’t something I’d immediately decide I wanted to put in my mouth if I’m honest, but there’s a bit of a trend of late to just throw a lot of dumb, knowing references into adverts and see what comes out the other side. It’s as tedious as it’s bizarre, a group-think corporate notion of surreal. But they’re actually quite disturbing too, like the flying monkeys from the Wizard of Oz have pitched up in a tea-time treat to freak the shit out of your young ones.I’d like to think that Jammie Money Dodger rips the woman’s face off in the ad, as monkeys are inclined to do if they’re the sort of rascally monkeys that hang around cities on the Med. As if the supermarket adverts weren’t enough, here’s a hilarious extended spot showing the monkeys dancing in some tiresome Youtube thing that LOLing kids will listlessly watch for 23 seconds on Facebook. Ehhhhhh, anyways here’s Ed Maxwell the account director at VCCP, who have the brief and also do a number of other ‘talking animal/thing’ ads, including the Meerkat ones: “With this campaign, we wanted to convey the mischief at the heart of every biscuit and unlock the love which families have for this classic British brand.”


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