The self is an individual person as the object of its own reflective consciousness. Since the self is a reference by a subject to the same subject, this reference is necessarily subjective. The sense of having a self—or self-hood—should, however, not be confused with subjectivity itself. Ostensibly, this sense is directed outward from the subject to refer inward, back to its "self" (or itself).
Mark Dombeck, Ph.D. for Center Site mentioned self identity problems ,"Identity: People's identity is rooted in their identifications; in what they associated themselves with. What a person associates him or herself with is ultimately who that person is, for all identity is ultimately in relationship to something else. An American person identifies himself or herself as American, for example, and that becomes part of that American person's identity. The same person might identify themselves as male (or female), a member of a particular religious group, a brother or sister, a child, an employee, etc. Even more personally, they may identify themselves as a loser, as someone who is helpless to influence the course of their lives, or as someone who needs to hate a particular religious group simply because that is what members of their own religious group are supposed to do. Though such personal beliefs may have no basis in reality, they often are taken at face value by the people who hold them. Such people act on their mistaken or irrational beliefs and end up creating problems for themselves. Low Self-Esteem: A poor sense of self-worth (also known as poor self-esteem) occurs when you come to believe that you have little value or worth. This often occurs when key people in your life are critical towards you, or when you are perfectionist, and critical towards yourself. In either case, the tendency is to harshly judge, and ignore or play down the importance of real accomplishments, even when it makes no sense to act this way. There may also be a belief present to the effect that self-worth can only be based on the acclaim of other "popular" high status people, even though this is not the case.
Low Self-Efficacy: Self-efficacy describes how effective and in control of their lives people believe they can be. People need to feel that they have a certain amount of control over their lives so as to be able to get out of difficult situations or meet challenges they are expected to meet. When people believe they are helpless to alter negative situations they find themselves in (a situation called "learned helplessness"), they tend to get depressed. Though there are certainly many aspects of life that people cannot controlled, there are a remarkable number of things that can be influenced. People who have low self-efficacy expectations of themselves will believe they are helpless to influence their fate, however, and will generally not seek to alter their lives, even when they are suffering. Self-efficacy tends to be domain-specific; You might feel confident in one area of your life but feel helpless to influence another."