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From Everything.Sucks

Burberry is a British luxury fashion house headquartered in London, England. It currently designs and distributes ready to wear including trench coats (for which it is most famous), leather goods, footwear, fashion accessories, eyewear, fragrances, and cosmetics.

Chris Baynes for the Independent mentioned how Burberry burns £28.6m of clothes and cosmetics to protect its brand, "Burberry destroyed £28.6m of clothing and cosmetics last year as part of efforts to protect its upmarket brand and guard against counterfeiting.

The luxury British label incinerated the equivalent of 81,000 of its signature plaid scarves, according to its latest annual accounts, in a practice said to be rife among fashion houses.

Industry insiders say high-end brands burn unwanted stock to prevent their clothes being sold at knockdown prices and worn by the wrong people."


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