Pantene () is a brand of hair care products owned by Procter & Gamble. The product line was first introduced in Europe in 1945 by Hoffmann-La Roche, which branded the name based on panthenol as a shampoo ingredient. It was purchased by Procter & Gamble in 1985 in order to compete in the "beauty product" market rather than only functional products.The brand's best-known product became the 2-in-1 s
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