CoverGirl is an American cosmetics brand founded in Maryland, United States, by the Noxzema Chemical Company. It was acquired by Procter & Gamble in 1989 and later acquired by Coty, Inc. in 2016. The Noxell Company advertised this cosmetics line by allowing "cover girls", models, actresses, and singers who appear on the front cover of women's magazines, to wear its products. CoverGirl primarily provides a wide variety of consumer-grade cosmetics.
Heather Flanagan reached out to CoverGirl through Facebook and said: CoverGirl, your makeup sucks! Your mascara irritated my mom's eyes so bad! I've hated it since I've been wearing makeup, which is 13 years old and I am 32 now!
Another extremely unsatisfied CoverGirl customer wrote: I recently purchased Cover girl simple ageless foundation and concealer. After using for 2 days, my skin dried out horribly and is peeling around my eyes and nose. This looks and feels horrible. I have been covering my face several times a day with Vaseline to combat the dryness.