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The Playboy Club was initially a chain of nightclubs and resorts owned and operated by Playboy Enterprises. The first club opened at 116 E. Walton Street in downtown Chicago, Illinois, United States, on February 29, 1960. Each club generally featured a Living Room, a Playmate Bar, a Dining Room, and a Club Room. Members and their guests were served food and drinks by Playboy Bunnies.
Claire Heuchan for Glamour mentioned, "Hugh Hefner profited from misogyny – he built an empire on it. At the time of his death, Hefner’s net worth was estimated to be £37 million – money that was made through the commodification of women’s bodies, through presenting women’s bodies as sexual objects that existed for men’s consumption such as the Playboy Bunny. Hefner was not, as some claim, a pioneer of the sexual revolution. There is nothing revolutionary about men exploiting women for their own sexual gratification or financial gain – it has been happening for hundreds of years, and is called patriarchy. Hefner has even been embraced as an LGBT ally for featuring a transgender model in Playboy back in 1991. If Hefner was an ally, the word is meaningless. Objectifying a transwoman does not pave the road to equality for anyone."