Bali Bras began in 1927 with Sara Stein as Fay-Miss. In 1935 the company changed its name to Bali Brassiere Company. Bali merged with Hanes Corporation in 1969. Hanes was then sold to Chicago-based Consolidated Foods Company, which became Sara Lee Corporation in 1985.
In 2006 Sara Lee spun off its apparel company into HanesBrands Inc.. HanesBrands owns many other clothing brands, including: Hanes (its largest brand), Champion (its second largest brand), Playtex (its third largest brand), Just My Size, Barely There, Wonderbra, L’eggs, C9 by Champion, Duofold, Beefy-T, Outer Banks, Sol y Oro, Rinbros, Zorba and Ritmo. Bali launched the "Live Beautifully" campaign in 2007 that featured notable photographer and director Peter Lindbergh. This campaign was created by KraftWorks NYC, their primary advertising agency since 2005.
Many Target customers hate Bali bras and can't contain their disappointment online:
- This bra looks nice but it has little support. I need bras that can defy gravity, but this one definitely does not.
- worst bra ever bought
- These bras are great if you need something on a budget. Not sure they are worth it though. The underwire makes loud noises against the material when I move. It’s a little embarrassing. I really can’t get past that.
- This is definitely not for the girls with GIRLS...Not very supportive. The fabric gives not strong by any stretch of the imagination. Already had to put it on the 3rd hook to tighten it around the body. Comfortable to hag around the house in just not a bra I'd wear with my everyday clothes.